Las Vegas: What Happens Here Stays Here (2003-ongoing)
Sin City resurrected its “What Happens Here Stays Here” campaign, which launched in 2003, this year. The new spots, by agency R&R Partners, poke a little fun at the recession: in one, a reporter dressed in a somber gray suit bemoans the empty cabanas as another “sign of the times,” before plunging into a pool filled with partying vacationers as soon as the camera clicks off. The judges picked it for its clear brand message and staying power. “Is there a recent slogan that more successfully entered the lexicon of Americans?” says judge Rudy Maxa.