The Company continued to focus on developing strategies to cater to the demands of customers and increase customer satisfaction in purchasing products and services from the store. One of the main strategies is becoming “the convenience food store of Thais” by assorting products that are fresh, clean, safe, and demanded by customers, with emphasis on ready-to-eat meals. The Company has introduced a wide variety of menus as well as festive products and has developed new items with its business partners to achieve competitive differentiation. Sales promotion activities were organized throughout the year. One such example is the “Love Thailand Stamps” which was jointly organized with the Tourism Authority of Thailand during the third and forth quarter. Seventy seven types of stamps showcasing the highlight of each province were used to promote the attraction of each province and domestic tourism. This sales promotion activity received great cooperation from suppliers and was well-received by customers.