Although a company consider more comprehensive and detailed when they set the strategy, the company cannot perfect forecast and control the changes of market. Therefore, in the process of implementing the strategy, the company should continuously to evaluate the strategy and give the objective appraisal, to correct the problems timely, to fit the capricious market, and then the company can achieve sustainable development. There are three key success criteria which can be used to assess the viability of strategic options involves suitability, acceptability and feasibility (Johnson, Scholes, & Whittington, 2010). In this part will evaluate the suitability of the Lion Air's strategy.
Suitability is concerned with whether a strategy addresses the key issues relating to the strategic position of the organization (Johnson, Scholes, & Whittington, 2010). In other words, suitability means whether the strategy make economic sense and suitable for environment and company capabilities. In part 1 of this assignment has discussed the PESTEL framework and Porter's 5 forces model to analyze the macro and industry environments of Lion Air, as well as the core competency of Lion Air. For the evaluation of the suitability of the Lion Air's strategy, it will base on the earlier analysis of PESTEL framework, Porter's 5 forces model and core competency.