The main method used for data collection in this study is a content analysis, the structured, systematic, and quantitative analysis of the manifest content of communication that deals with the study of the message. Casas and Delmelle present a similar understanding for employing the method within the transportation area. The particular periodical was chosen because it is produced and used by logistics professionals. Global Perspectives is the flagship periodical of CSCMP, the erstwhile CLM, and about 33% of its member firms have logistics management interests, by far the single most important represented sector by interest.