Mary Kay achieved personal immediate success. The company was based on a direct-selling model, with independent consultants marketing and selling her products. This became the main source of revenue for the firm. In 1969, Mary Kay awarded the first (of over 19,000 to date) pink cadillacs to the top five Independent Sales Directors. By 1973, the total sales force exceeded 20,000 representatives. In 1976, Mary Kay was listed on the NYSE. Through a leveraged buyout, the company returned as a privately owned family firm in 1985. Today, the company generates more than $2.5 billion in sales and maintain a sales force of more than two million people with 1.7 million of them located in the United States. Mary Kay is the sixth Top Selling Direct firm worldwide and has almost five percent market share of the $53.7 billion dollar beauty and skincare industry.