The increasing complexity of consumer understanding these days has resulted in greater impact on products and services in every business. Understanding consumers in terms of trend meaning, generations, shopping trends and tribes is considerably significant for all entrepreneurs, commercial and marketing teams in order to manage and initiate their strategies aligning with consumer behaviour. If mismanaged, this can also impact business overall, financial results and threaten business stability in both short and long terms. Understanding of consumers has therefore become an important component of managing one’s business.
On behalf of Tetra Pak (Thailand) Limited, I would like to invite you to participate the session of “Ampol Food Consumers Understanding Course” (in Thai) from 9:00 – 13.15 (Lunch included) on Wednesday, November 12th, 2014, at the meeting room 4th floor, Ampol Food Tatien office.
The agenda hereby has been attached for your consideration. Should you