Though much research explore the importance of SEM in gaining website traffic and the impact of internal financing and external financing on firm performance, few research explores the relationship of SEM, financing ability and firm performance.
This research tries to answer the following question:
1. Whether SEO can improve the e-business enterprise performance?
2. Whether SEO can increase page view and then strengthen financing ability?
3. Whether there is correction between e-business enterprise financing ability of online retail companies, and try to find their correlation and influence path. At the same time, this research also tries to provide some reference and guidance for e-business enterprises strategy and operations management.