In this post-method era, when so many approaches and methods to language teaching have come and gone, where reflective teachers are no longer thinking in terms of which ‘label’ to follow or which apostle to bow to, it has become more and more evident that TEFL needs to stop contemplating its own navel and turn to general education theories and principles of learning, to reflect on thinking skills, cognitive abilities and the learners’ emotional make up, to embrace technology as a tool and not as the panacea for all ills.