So is this a pop craze or real problem? People are spending more and more time with various media ‘and most of the increase comes from mobile device usage. According to eMarketer.com, the average US adult spends 12 hours,14 minutes a day with some kind of media, up from 10 hours, 46 minutes in 2010. The share of time spent on a mobile device increased in the same period to 23.3% from 3.7%. the least creative ways to spend one’s time and the least efficient ways to receive information appear to win-over the more creative more efficient ones. Daily time spent with video increased to five hours, 23 minutes in 2014 from four hours,30 minutes in 2010. I had to spend five minutes watching Tuck’s video instead of the 90 seconds it would have taken me to read his poem-though it would not have grabbed my attention had it been published in text form.