When Anita Roddick opened the first Body Shop in 1976, she probably had no idea that she would become one of the first “green” business executives. She simply liked the idea of selling cosmetics in small sizes that were made from natural ingredients. By 1998, her entrepreneurial venture grew through franchising into a global business with 1,594 shops in 47 countries. Roddick’s personal philosophy in favor of human rights, endangered wildlife, and the environment, while being strongly against the use of animals in testing cosmetics, became an inherent part of the company’s philosophy of business. Reflecting an environmental awareness far in advance of other firms, the company’s publication, This Is the Body Shop, stated: “We aim to avoid excessive packaging, to refill our bottles, and to recycle our packaging and use raw materials from renewable sources when technologically and economically feasible.” The company drafted the European Union’s Eco-Management and Audit Regulation in 1991 and the company’s first environmental statement, The Green Book, in 1992.