We have seen many big companies growing, but some of them forgot to pay attention in Building the right Culture along with them. Sadly to say we see they failed (alive). In the beginning when they small, it seems they are doing OK, but when they are getting bigger and bigger, they are struckering. They are fighting over the different opinions, its employee seem to lost with no direction (or contradict direction) from their leaders. This is why, one of the very first thing we did, when we started SmileFOKUS business, we are discovering our Culture, our Core Value, our Believe, and our Commitment to our society. Our Core value are not only we think we will do, but it is what we commit, and what we act, and what we interact. Our Core Value will not change over time, even we run flat, or we are Billion dollar company, we will live with our Core Value.