The objective of this assignment is to develop a public relation’s campaign that would aid in enhancing a pre-existing government initiative to promote tourism on a wide-scale level throughout United Kingdom. However, due to the sophisticated aspect of nation-wide tourism upscaling, the project has taken a contemporary approach by focusing on an individual existing festival followed by a predetermined city. Our PR agency, named P4 (Ploy Praew Public Promotions), will be working alongside the government to uplift the tourism industry of the United Kingdom with the initial focus on the capital city, London.