The JTB Group continues to challenge a variety of markets as we move toward achievement of our “Global Vision 2020*1” initiative to establish our position as the undisputed No. 1 travel agency in the Asian tourism market and complete formation of a business base that will enable long-term stable growth.
The JTB Group is engaged in Multicultural Communication Business*2 , which seeks to create and promote human interchange. In the effort to create new demand by extending the travel experience to include opportunities for exchange with people and natural and cultural resources, we are working together with local residents to refine the attractions unique to communities and regions and commercialize these valuable tourism resources. We are also in the process of transforming a business model centered on Japan as the inbound and outbound destination for human interaction into one that takes a global perspective and places Asia at the center of inbound and outbound global travel in our aim to become a global brand that provides perfect moments and happiness to people around the world.
Now that Tokyo has been chosen to host the 2020 Olympics and Paralympics, the number of visitors to Japan is increasing dramatically. The JTB Group sees the years from now until 2020 as a “golden time” full of opportunities for us to communicate the appeal of “cool Japan” to the world and also to leverage tourism to empower local communities. Through our global business we will move forward with our business partners to undertake a variety of collaborative projects as we strive to contribute to the development of the tourism industry and establish Japan as a tourism-oriented country.
“Perfect moments, always.”
Our brand slogan is taken to heart by all of the 26,000 employees in the JTB Group. “We promise to form and maintain a close relationship with the customer that will enable provision of perfect moments.”“We promise to be the one that is there when the customer experiences the satisfaction brought by perfect moments.”We are seriously committed to making every effort in our power to fulfill these promises at every moment we spend with our customers.
It is the desire of the JTB Group to become a corporate group that is worthy over the long term of the confidence and reliance you place in us. Toward this end, we will conduct our business activities in a fair and aboveboard manner and work unceasingly to create value that is characterized by originality and high quality.
Your continued support and patronage is greatly appreciated.
*1 “Global Vision 2020” is an initiative for transformation to a new business style for the JTB Group set to be achieved by 2020.
*2 “Multicultural Communication Business” is a business domain that seeks to provide products, services, information, and system that are only possible with JTB, and create opportunities for a broad variety of interchanges on the global stage with the objective of bringing perfect moments and happiness to customers.
Perfect moments, always
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