'The following Executive Summary information is qualified M its entirety by the more detailed information appearing elsewhere
id this business plan. The donated is confidential and can be substantiated by many years of ongoing work, extensive re Afar& and the experience of the Post Ditect team of marketing experts.
Contaaz John Iffogharn, President
Benjamin Miler,Vice President/Seeetary
Addrese 52X Burr, It
Silver Spring. Mi. 20907
Telephone (301) 555-3492
far (301) 555-3494
Vision and Mission Statement
Post Direct plans to be a chain of direct mail outlets specializing in the highest-quality, four-color postcard cooperative and solo direct mail in the nation. Post Direct is a high-quality production operation, demographically targeted to the best and most affluent of upscale markets. In other words, Post Direct is the Tiffany of direct mail. The outlets are targeted to be located in major metropornan areas.
Company Overview
The Company evolved out of Engham and Associates Advertising, Inc., a full-service advertising agency, which is owned by John 6ngharn. Mr. Ifingharn is also president of that corporation. lEngham founded the original Post Direct outlet in May 1994. He was assisted in The Company's development by Benjamin Mfller, who joined the firm in September of 1994. Their fins issue was ' published in November 1994. Additional issues were published in March 1995, May 1995, September 1995, November 1995,
March 1996, May 1996, September 1996, December 1996, and April 1997. Post Direct was incorporated on September 3, 1995. The chain now consists of one corporate outlet in Silver Spring, Maryland, which scares the Washington metropolitan market locations for the Post Direct outlets are planned in prime metropolitan areas to attract upscale customers and generate high sales. Demographics include 30- to 64-year-old adults with household incomes of 375,000 and up.
John Ihnghen and Benjamin Miller have perfected Post Direct to the point that it has become one of the best direct Mail companies in the Washington metropolitan marketing area. Easily manageable and profitable, din particular business appeals directly on the on &placed Mims tad professional persons who want to be in business for themselves but not by themselves. It continues m %hake on the ever-growing demand for quality and effective direct mail opportunities,
knowledgeable mice, and competitive prices. The Company will market its products through a network of approximately
25 outlets.
Products and/or Services Plan
The Company has developed a concept of truly excellent quaky direct mail pieces at competitive prices. Post Direct has gained a reputation for originality and good iervice that has resulted in high customer loyalty. What makes The Company unique is its ability to offer marketing for cooperative and solo direct mail.
'The following Executive Summary information is qualified M its entirety by the more detailed information appearing elsewhere
id this business plan. The donated is confidential and can be substantiated by many years of ongoing work, extensive re Afar& and the experience of the Post Ditect team of marketing experts.
Contaaz John Iffogharn, President
Benjamin Miler,Vice President/Seeetary
Addrese 52X Burr, It
Silver Spring. Mi. 20907
Telephone (301) 555-3492
far (301) 555-3494
Vision and Mission Statement
Post Direct plans to be a chain of direct mail outlets specializing in the highest-quality, four-color postcard cooperative and solo direct mail in the nation. Post Direct is a high-quality production operation, demographically targeted to the best and most affluent of upscale markets. In other words, Post Direct is the Tiffany of direct mail. The outlets are targeted to be located in major metropornan areas.
Company Overview
The Company evolved out of Engham and Associates Advertising, Inc., a full-service advertising agency, which is owned by John 6ngharn. Mr. Ifingharn is also president of that corporation. lEngham founded the original Post Direct outlet in May 1994. He was assisted in The Company's development by Benjamin Mfller, who joined the firm in September of 1994. Their fins issue was ' published in November 1994. Additional issues were published in March 1995, May 1995, September 1995, November 1995,
March 1996, May 1996, September 1996, December 1996, and April 1997. Post Direct was incorporated on September 3, 1995. The chain now consists of one corporate outlet in Silver Spring, Maryland, which scares the Washington metropolitan market locations for the Post Direct outlets are planned in prime metropolitan areas to attract upscale customers and generate high sales. Demographics include 30- to 64-year-old adults with household incomes of 375,000 and up.
John Ihnghen and Benjamin Miller have perfected Post Direct to the point that it has become one of the best direct Mail companies in the Washington metropolitan marketing area. Easily manageable and profitable, din particular business appeals directly on the on &placed Mims tad professional persons who want to be in business for themselves but not by themselves. It continues m %hake on the ever-growing demand for quality and effective direct mail opportunities,
knowledgeable mice, and competitive prices. The Company will market its products through a network of approximately
25 outlets.
Products and/or Services Plan
The Company has developed a concept of truly excellent quaky direct mail pieces at competitive prices. Post Direct has gained a reputation for originality and good iervice that has resulted in high customer loyalty. What makes The Company unique is its ability to offer marketing for cooperative and solo direct mail.
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