แปลภาษาอังกฤษเป็นไทย ออนไลน์ แปลภาษา แปลข้อความ แปลบทความ แปลเอกสาร แปลประโยคอังกฤษเป็นไทยทั้งประโยค แปลเอกสารภาษาอังกฤษเป็นภาษาไทยทั้งประโยค แปลประโยคอังกฤษเป็นไทย แปลอังกฤษ แปลไทย ฟรี [Translate] English to Thai Translation Translate Translator , ภาษาอังกฤษ มีใช้ในประเทศออสเตรเลีย แคนาดา ไอร์แลนด์ นิวซีแลนด์ สหราชอาณาจักร สหรัฐอเมริกา ไลบีเรีย เบลีซ แอฟริกาใต้ อินเดีย
Currently, Thailand has become an aging society. There have been many researches studied on the design solutions related to the physical changes of the older people, however, there are few researches aimed in the emotional needs of the older people as a group of consumers. The previous studies showed that graphic on the packages not only provide the product informations to consumers, but also have attracted the attention of buyers and presents the product images. Thus, this study aimed to identify the appropriate design on the packages of convenience goods that appeal to Thai older consumers. Two steps of data collections were administrated: 1) the data were collected by interviewing 30 highly experienced designers with 2 questionnaires. First, to define strategies in terms of selling point that suitable for packaging design in each kind of the product benefits. This questionnaire has been approved for validity of research tools with item-objective congruence index (IOC) equals to 0.852 and the reliability on alpha coefficient or Cronbach's Alpha was 0.954. And second, to define strategies in terms of graphic design personality that suitable for packaging design in each kind of selling points. This questionnaire has been approved for validity of research tools with item-objective congruence index (IOC) equals to 0.884 and the reliability on alpha coefficient or Cronbach's Alpha was 0.987. Then, 2) research questionnaire developed by researcher with the IOC score of 0.897 were administrated to 400 older consumers with aged 60-69 years old living in Bangkok to identify graphic design elements, packages' elements, colors, illustrations, and typography. Moreover, a pre-testing of the research questionnaire was conducted on 11 participants who possessed the same characteristic features of the intended research participants. This method was not only to leave out unnecessary questions and change ambiguous wordings, but also to ensure accuracy and reliability. The research found that three approaches of product benefits were used; 1) functional benefits, 2) emotional benefits, and 3) self-expressive benefits that divided by 5 brand personalities; sincerity, excitement, competence, sophistication, and ruggedness. The details of benefits have been identified as: 1) For the functional benefits, there were 10 types of selling points; ingredients, a variety of goods, product made, product utilizations, product lifespan, outlet, product features, product performances, physiological needs, and safety and security needs. There were 4 types of graphic design personality; clear, natural, formal, and modern. There were 3 personalities of colors; clear, natural, and elegant. Vivid tone of colors was recommended. The illustration that showed the end result of the products' utilization was the most selected. The information of products' benefits was the most important elements on the package for older consumers. 2) For the emotional benefits, there were 7 types of selling point; founder, originality, identifying the established year, popularity brand showing, mascot, product application, and love and belonging needs. There were 2 types of graphic design personality; natural and clear. There were 3 personalities of colors; clear, natural, and elegant. Vivid tone of colors was recommended. The illustration that showed the end result of the products' utilization was the most selected. The information of products' benefits was the most important elements on the package for older consumers. 3) For the self-expressive benefits, there were 3 types of selling point; celebrity as presenter, exclusive brand, and brand personality. The findings in this group allocated into five groups by brand personality; sincerely, excitements, competence, sophistication, and ruggedness. Clear personality was selected by four groups of brand personalities except group of sophistication selected gorgeous. Clear personalities of colors and vivid tone of colors were recommended for all groups. The illustration that showed the end result of the products' utilization and images of products were being used. The information of products' benefits were the important elements on the package for group of sincerely and competence, while products' names were the most important elements for group of excitement, sophistication, and ruggedness.
แปลภาษาอังกฤษเป็นไทยออนไลน์แปลภาษาแปลข้อความแปลบทความแปลเอกสารแปลประโยคอังกฤษเป็นไทยทั้งประโยคแปลเอกสารภาษาอังกฤษเป็นภาษาไทยทั้งประโยคแปลประโยคอังกฤษเป็นไทยแปลอังกฤษแปลไทยฟรี [แปล] ภาษาอังกฤษเป็นไทยแปลแปลแปล ภาษาอังกฤษมีใช้ในประเทศออสเตรเลียแคนาดาไอร์แลนด์นิวซีแลนด์สหราชอาณาจักรสหรัฐอเมริกาไลบีเรียเบลีซแอฟริกาใต้อินเดียCurrently, Thailand has become an aging society. There have been many researches studied on the design solutions related to the physical changes of the older people, however, there are few researches aimed in the emotional needs of the older people as a group of consumers. The previous studies showed that graphic on the packages not only provide the product informations to consumers, but also have attracted the attention of buyers and presents the product images. Thus, this study aimed to identify the appropriate design on the packages of convenience goods that appeal to Thai older consumers. Two steps of data collections were administrated: 1) the data were collected by interviewing 30 highly experienced designers with 2 questionnaires. First, to define strategies in terms of selling point that suitable for packaging design in each kind of the product benefits. This questionnaire has been approved for validity of research tools with item-objective congruence index (IOC) equals to 0.852 and the reliability on alpha coefficient or Cronbach's Alpha was 0.954. And second, to define strategies in terms of graphic design personality that suitable for packaging design in each kind of selling points. This questionnaire has been approved for validity of research tools with item-objective congruence index (IOC) equals to 0.884 and the reliability on alpha coefficient or Cronbach's Alpha was 0.987. Then, 2) research questionnaire developed by researcher with the IOC score of 0.897 were administrated to 400 older consumers with aged 60-69 years old living in Bangkok to identify graphic design elements, packages' elements, colors, illustrations, and typography. Moreover, a pre-testing of the research questionnaire was conducted on 11 participants who possessed the same characteristic features of the intended research participants. This method was not only to leave out unnecessary questions and change ambiguous wordings, but also to ensure accuracy and reliability. The research found that three approaches of product benefits were used; 1) functional benefits, 2) emotional benefits, and 3) self-expressive benefits that divided by 5 brand personalities; sincerity, excitement, competence, sophistication, and ruggedness. The details of benefits have been identified as: 1) For the functional benefits, there were 10 types of selling points; ingredients, a variety of goods, product made, product utilizations, product lifespan, outlet, product features, product performances, physiological needs, and safety and security needs. There were 4 types of graphic design personality; clear, natural, formal, and modern. There were 3 personalities of colors; clear, natural, and elegant. Vivid tone of colors was recommended. The illustration that showed the end result of the products' utilization was the most selected. The information of products' benefits was the most important elements on the package for older consumers. 2) For the emotional benefits, there were 7 types of selling point; founder, originality, identifying the established year, popularity brand showing, mascot, product application, and love and belonging needs. There were 2 types of graphic design personality; natural and clear. There were 3 personalities of colors; clear, natural, and elegant. Vivid tone of colors was recommended. The illustration that showed the end result of the products' utilization was the most selected. The information of products' benefits was the most important elements on the package for older consumers. 3) For the self-expressive benefits, there were 3 types of selling point; celebrity as presenter, exclusive brand, and brand personality. The findings in this group allocated into five groups by brand personality; sincerely, excitements, competence, sophistication, and ruggedness. Clear personality was selected by four groups of brand personalities except group of sophistication selected gorgeous. Clear personalities of colors and vivid tone of colors were recommended for all groups. The illustration that showed the end result of the products' utilization and images of products were being used. The information of products' benefits were the important elements on the package for group of sincerely and competence, while products' names were the most important elements for group of excitement, sophistication, and ruggedness.
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