honeys in small gift packaging to returning travelers. Sue says: “The third part of my market is very much a niche market, a very top shelf specialty honey. . . . The niche market is going through my representative in Japan. ” Japanese tourists spend their short holidays in New Zealand’s surroundings. They experience the great outdoors enjoying the scenery doing bush walks and encountering many exotic plants among New Zealand’s wild flora. It is part of Japanese culture that travellers take home a small gift to friends and family. Others like to have a piece of New Zealand as a memory for themselves. Honeyland provides a solution for those tourists who do not want to worry about purchasing presents when holidaying. Honeyland products are available in Japanese airport stores for tourists to pick up upon arrival back in Japan. Packaged in small, beautifully labeled containers, the distinctive New Zealand honeys have become a much appreciated gift in Japan.