Insa-dong is a dong, or neighborhood of the Jongno-gu district of the South Korean city of Seoul. The main street is Insadong-gil, which is connected to a multitude of alleys that lead deeper into the district,[1] with modern galleries and tea shops.[2] At one time it was the largest market for antiques and artworks in Korea.[3]
In area, 12.7 hectares (or 31.4 acres),[4] the district is bordered by Gwanhun-dong to the north, Nagwon-dong to the east, and Jongno 2-ga and Jeokseon-dong to the south, and Gongpyeong-dong to the west.[5]