this nature because the psychological process involved is largely unconscious. Belief in the starting hypothesis, pressure from the organization funding the research, and other factors can color the researcher's interpreta¬tion of data. Human nature must be taken into ac¬count when doing research, and scientists have devel¬oped a variety of tools and guidelines to assure that research reports are based on observable evidence. If other experts ๒ the same field read and review a re¬searcher s report and agree that the research design and the researcher's conclusions are sound, the journal agrees to publish the research report