Read the following story. Then, answer the questions that follow.
Real Experiences
Born to parents who operated an outbound tourist agency, sisters Achiraya and Chayanich Thamparipattra have followed in the footsteps of their mom and dad. However, the sisters' business concept is different in that they bring foreign tourists to Thailand and introduce them to local culture.
CREATIVE MATCH
In 2014, they co-founded HiveSters.com, a social enterprise that works with local communities to promote sustainable tourism.
"We work as a matchmaker between tourists who want to have unique local experiences and local people who offer sustainable tourism activities but do not have a marketing channel or may have a language barrier," Achiraya, HiveSters CEO, said.
INSPIRATIONS
Achiraya, 32, has a master's degree in international luxury brand management from ESSEC Business School in Paris while her younger sister Chayanich, 30, is a legal consultant, with a master's in law from Georgetown University in Washington D.C.
The two sisters both worked for international organizations before realizing their dream of launching their own business. The business was inspired by their desire to offer an alternative to mass-tourism programs for their foreign friends.
"Before we started HiveSters, many friends asked out advice about where to visit when they came to Thailand. We didn't want to recommend that they ride elephants or see tigers. We wanted them to see the real Thailand," Chayanich said.
SPECIAL TRIP
"We recently organized a one-day trip for Google executives from Singapore," Chayanich said. "They had a list of must-see places in Bangkok like the Grand Palace and the Emerald Buddha temple. We took them to the attractions in the morning. In the afternoon, we brought them to visit a local community in Nang Loeng. We all had a good time."
Nang Loeng was once Bangkok's hub for the Thai traditional performance art called lakhon chatri. There is still a master of the performance living in the community. Nang Loeng is also a center for food lovers.
REVIVAL PROJECT
Recently, HiveSters initiated the Appear Project, which has received support from various organizations. The aim is to promote Bangkok's old communities and their traditional crafts. Among the featured communities in Ban Bu in Bangkok Noi, famous for its 200-year tradition of making stone-polished bowls. Meanwhile, in Nang Loeng and Bang Lamphu, visitors can observe gold and silver craft works. Those who go to Hua Takhe in Lat Krabang can learn to make kites. And in Bang Kradi and Koh San Chao, visitors can learn how to make paeng phuang (a traditional scented powder garland).
HiveSters provides translators for each community and encourages community leaders to serve as guides. Local hotels are also involved in the project. They evaluate the tourist programs and give feedback to HiveSters.
The project will run until February next year. If it succeeds, it will be expanded to other communities throughout Thailand.
Read the following story. Then, answer the questions that follow.Real ExperiencesBorn to parents who operated an outbound tourist agency, sisters Achiraya and Chayanich Thamparipattra have followed in the footsteps of their mom and dad. However, the sisters' business concept is different in that they bring foreign tourists to Thailand and introduce them to local culture.CREATIVE MATCHIn 2014, they co-founded HiveSters.com, a social enterprise that works with local communities to promote sustainable tourism."We work as a matchmaker between tourists who want to have unique local experiences and local people who offer sustainable tourism activities but do not have a marketing channel or may have a language barrier," Achiraya, HiveSters CEO, said.INSPIRATIONSAchiraya, 32, has a master's degree in international luxury brand management from ESSEC Business School in Paris while her younger sister Chayanich, 30, is a legal consultant, with a master's in law from Georgetown University in Washington D.C.The two sisters both worked for international organizations before realizing their dream of launching their own business. The business was inspired by their desire to offer an alternative to mass-tourism programs for their foreign friends."Before we started HiveSters, many friends asked out advice about where to visit when they came to Thailand. We didn't want to recommend that they ride elephants or see tigers. We wanted them to see the real Thailand," Chayanich said.SPECIAL TRIP"We recently organized a one-day trip for Google executives from Singapore," Chayanich said. "They had a list of must-see places in Bangkok like the Grand Palace and the Emerald Buddha temple. We took them to the attractions in the morning. In the afternoon, we brought them to visit a local community in Nang Loeng. We all had a good time."Nang Loeng was once Bangkok's hub for the Thai traditional performance art called lakhon chatri. There is still a master of the performance living in the community. Nang Loeng is also a center for food lovers.REVIVAL PROJECTRecently, HiveSters initiated the Appear Project, which has received support from various organizations. The aim is to promote Bangkok's old communities and their traditional crafts. Among the featured communities in Ban Bu in Bangkok Noi, famous for its 200-year tradition of making stone-polished bowls. Meanwhile, in Nang Loeng and Bang Lamphu, visitors can observe gold and silver craft works. Those who go to Hua Takhe in Lat Krabang can learn to make kites. And in Bang Kradi and Koh San Chao, visitors can learn how to make paeng phuang (a traditional scented powder garland).HiveSters provides translators for each community and encourages community leaders to serve as guides. Local hotels are also involved in the project. They evaluate the tourist programs and give feedback to HiveSters.The project will run until February next year. If it succeeds, it will be expanded to other communities throughout Thailand.
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