So how does she tackle working to a client brief, whilst keeping hold of her distinctive handwriting? “With commercial shoots, you have more to consider; it’s less about telling a story and more about the clothes, or the brand. But clients do book me for my ‘reportage-y’, spontaneous style — it’s the way I shoot and they want an essence of that, so I can still have fun. With editorial, you are a little bit more free, and with my own work, yes, it’s more provocative. But,” she points out, “life is getting more restrictive in general; you can’t do this, you can’t do that, now we can’t shoot with cigarettes in the picture. Over time everything is changing.”