and broadcast sport were the only ways to promote products. We've seen social media channels implement massive paid platforms to monetize social. Brands shouldn't abandon tradition media altogether, but to reach igens, creating a new approach is critical. According to the 2014 MMNPL survey. 68% of Gen Xers first learn about about new products media. That that numbers decreases to 44% for iGens. SA found in the "iGens Goes to school" study that college applicants don't watch television ads; in fact, they from, they felt commercials made schools seem desperate. The verdict? Understand the platforms where iGens get their information and be sure test your campaign on these channels prior to launching