Soccer is currently the world’s most popular sport, and according to the 2006 Big Count FIFA
survey, is played by over 265 million people worldwide, 10% of whom are female. It is also an undeniable
sociological and media phenomenon. During the last FIFA World Cup held in South Africa in 2010, a total
of 71,867 h of soccer were broadcast to a cumulative audience of over 3.2 billion people around the world,
according to the 2010 FIFA World Cup South Africa™ Television Audience Report