Starbucks clearly fits, and operates in accordance with, the principles of McDonaldization. Starbucks is:
Efficient. Customers line up in the shops for their coffee (and perhaps some food), pay, make their way to the cream and sugar stand, fix their coffee to taste, and in most cases dutifully leave; the drive-throughs at those Starbucks that have them offer the same kind of efficiency that is provided by the McDonald's drive-throughs. Since brewing and serving Coffee are, Y far, the major activities at Starbucks, they can be done far more efficiently than in McDonald's where a couple of dozen different food and drink products are "made." And, of course, Starbucks' instant coffee, VIA, allows for the more efficient preparation of a cup of coffee at home or in the office.