Focus on them: You need to not only share how you meet almost all the criteria they seek, but also have two to three additional abilities that they might not even know they need…yet. They need to know you are a candidate who can meet their needs now, but also be valuable for where they want to go. Are they likely to need another skill set as they grow as a company? Or maybe you have skills that you noticed are in another job description they are looking to fill; you can help out with those deliverables until they find someone (or be a backup to the person they hire).