Central to the new agenda is recognising what it means to be human in a digital future. We suggest foremost that human values, in all their diversity, be better understood and charted in relation to how they are supported, augmented or constrained by technological developments. In many ways, we are arguing for a strengthening of what has always been important to HCI: a focus on human-centred design, keeping firmly in sight what users – people – need and want from technology. But beyond this, HCI needs to extend its approach to encompass how human desires, interests and aspirations can be realised and supported through technology. These have to be defined not just at the level of the individual, but also at the social, cultural and ethical level. From User Experience to Human Values As we have stressed throughout, computers, now more than ever, do much more than compute. When someone takes a digital photo and stores it on a PC, when they browse through their photo collections or post an image on a website for friends to see, they do not think of the computers that enabled them to do these things as undertaking computation