Strengthening of the "disinterested" is key in the current economic situation (Bourdieu 1986). It can provide new values and ways of managing the markets and enterprise organizations; social enterprises are emerging as instruments to make this possible. This work studies the different traditions and analyzes social enterprises and social entrepreneurs, with particular attention to Spain. It also examines trends deriving from the new emerging models, first making an approximation of social markets: a market experience based on building a production, distribution, financing, and responsible consumption network that overcomes the limits of individual companies, engaging all the market's economic agents. Finally, the risks and opportunities that these models present for a supportive and Social Economy are analyzed.