Social entrepreneurship describes the pursuit of social goals by using entrepreneurship.
Social entrepreneurs evaluate the performance of their ventures not only by financial
metrics but also by ecological and social contribution. They use a triple-bottom-line
approach to assess performance (as discussed in Chapter 5). Examples of social entrepreneurship
ventures include Teach For America (whose vision, mission, and values we
discussed in Chapter 2), TOMS Shoes (which gives a pair of shoes to an economically disadvantaged
child for every pair of shoes it sells), BetterWorldBooks (an online bookstore
that “harnesses the power of capitalism to bring literacy and opportunity to people around
the world”), 23 and Wikipedia (discussed in the Chapter Case ).