selects which brands and product types to purchase and frequently, but not always, has final decision-making authority.
Purchasing agents also may have decision-making authority but often will order and re-purchase only those products that are already being purchased by the enterprise.
Research and development specialists, often scientists or engineers, have the
technical competence and skills needed to develop products but frequently only recommend purchases to others within the organization.
While their functions differ, each of these attendee segments is very important to exhibiting companies.
Buyers
Purchasing agents
Research and development specialists