The key core competencies here are those that enable the creation of new products and services.
Core competencies are the skills that enable a business to deliver a fundamental customer benefit
The starting point for analysing core competencies is recognising that competition between businesses is as much a race for competence mastery as it is for market position and market power.
Senior management cannot focus on all activities of a business and the competencies required to undertake them. So the goal is for management to focus attention on competencies that really affect competitive advantage.
Core competencies are those capabilities that are critical to a business achieving competitive advantage.