The European Travel Commission (ETC

The European Travel Commission (ETC), the organisation responsible for promoting Europe as a destination, has called for reform of the way visas are granted to leisure and business travellers, and it said the benefit to Europe’s economy could be in excess of €114 billion in export revenue and 615,000 new jobs by 2020.

At a press conference at this week’s World Travel Market in London, Peter De Wilde, President of ETC, said, “Europe is losing share of global tourism arrivals and our visa regimes are a contributory factor in this decline. It is the view of ETC that liberalisation of Europe´s visa regimes for leisure travellers is essential for the continent to maximise its share of the benefit from global tourism growth in the decades ahead.”

And he called for immediate action, saying, “It is within our power to change this and to improve our tourism competitiveness. At a time when Europe needs to create new employment, particularly amongst our youth, pro-tourism policy initiatives can deliver a strong return on investment and can do so in a relatively short timeframe.”

Europe’s visa regimes are among the most restrictive in the world according to the United Nation’s World Tourism Organisation (UNWTO).

ETC estimates that 56% of visitors from non-European markets that arrived in European destinations in 2014 required a visa. These visitors from the largely long-haul source markets are amongst the most valuable because they tend to stay longer and spend more per day than the average visitor.

Mark Henry, Vice-President and Coordinator of ETC’s visa advocacy work, presented a range of practical initiatives to deliver improved openness in ways that avoid compromising security or immigration control. ETC´s recommendations for action include:

First is the adoption of ‘Best Practice’ improvements for the current available visa types to ease the administrative burden for tourists, such as the implementation of simplified application processes, reduced application fees, and lengthening visa validity. Second is the greater deployment of new visa types, in particular greater adoption of electronic visas and visas on arrival. And third is the continued growth in the list of nations whose citizens can access Europe visa-free.

To assess the potential impact on the economy, ETC briefed Tourism Economics to undertake an analysis of the impact for Continental Europe of each of these three degrees of liberalisation (benchmarked against no reform) for 10 priority source markets, which together account for more than half (53%) of the visa-constrained visits to European destinations.

These priority markets are: China, Russia, India, Turkey, Indonesia, Belarus, Tunisia, Saudi Arabia, South Africa and Thailand. They were selected for their size and growth potential as well as their population’s propensity to travel.

David Goodger, Tourism Economics’ Director, explained that adopting the ‘Best Practice’ policies for the ten profiled markets would generate 3.4 million additional arrivals to European destinations each year by 2020. This would involve a cumulative total of €18.3 billion in associated tourism spending over the period to 2020 and 95,000 new jobs.

Offering new visa types, such as an eVisa or visa on arrival, would further reduce the burden on travellers and would help fuel stronger economic growth in subsequent years. The impact would be 8.5 million more annual visitor arrivals, a cumulative total of €45 billion in additional spending and more than 200,000 additional jobs over the period. The largest benefits would flow from a complete visa waiver for these markets, in which case 21.8 million additional arrivals per year would be expected. Over the period to 2020, this would generate €114 billion in new export revenue and 615,000 additional jobs, including direct, indirect and induced employment.

Benefits of Visa Liberalisation for Europe

The World Travel & Tourism Council (WTTC), which represents big business in the Travel & Tourism industry, joined with ETC to encourage governments to embrace visa facilitation, proactively.

Helen Marano, Vice-President Government and Industry Affairs, WTTC, said that “visa facilitation is central to stimulating economic growth and job creation through tourism in Europe and worldwide”.

WTTC has studied the potential impact of visa reform in the G20 economies and assessed the potential to create 3.1 million additional direct tourism-related jobs and 5.1 million jobs overall.

The G20 could see growth in tourist arrivals of 16% and an increase in international tourism receipts of 21% in just three years. This represents a gain of 112 million additional international tourists, spending US$206 billion.

Marano also called for collaboration between the public and private sectors to achieve the potential benefits. “It is of significant importance that our sector speaks with one voice to ensure messaging and policy are aligned when we are working towards smoother visa processes for the purpose of business and leisure travel,” she said.

Mark Henry concluded, “The prize on offer is significant, up to 84 million new visitor arrivals across wider Europe by year 2020. If we are interested in growing our share of global tourism and capturing the substantial economic benefits, there is only one correct path to follow – that of increased openness. The introduction of the Schengen Area in 1995 undoubtedly contributed significantly to boosting travel within Europe and we need to see it extended and reformed to make it much easier than it is currently for leisure tourists and other legitimate travellers from long-haul markets to come here and to come back again.”

ผลลัพธ์ (จีนดั้งเดิม) 3:

歐洲旅遊委員會（ETC），負責推動歐洲作為一個旅遊目的地的組織，稱為簽證頒發給休閒和商務旅行者的管道的改革，並表示，歐洲的經濟效益可以通過2020在出口收入€114000000000和615000個新的工作

在過剩。本周在倫敦的世界旅遊市場新聞發佈會，美國總統懷爾德等，說：“歐洲正在失去全球旅遊人數的份額，而我們的簽證制度是這一下降的一個因素。這是等認為，歐洲´休閒旅行者的簽證制度自由化是大陸最大限度地新增其在未來數十年全球旅遊增長效益分享

至關重要。”他呼籲立即採取行動，說：“這是我們的力量來改變這個，提高我們的旅遊競爭力。在歐洲需要創造新的就業機會，特別是在我們的青年，親旅遊政策的倡議，可以提供一個强大的投資回報，可以在一個相對短的時間內這樣做。”歐洲的簽證制度是世界上最嚴格的根據聯合國世界旅遊組織（UNWTO）。

等估計，非歐洲市場，到歐洲的目的地在2014需要簽證的遊客56%。這些遊客從主要長途客源市場是其中最有價值的因為他們往往停留更長的時間，每天花上比一般的遊客多。

馬克亨利，副總裁和簽證等的文宣工作協調，提出了一系列切實可行的舉措，提高開放的管道，避免危及安全或移民控制。等´的行動建議包括：

首先是採用“最佳實踐”的改進現有的簽證類型來減輕行政負擔的遊客，如簡化申請流程的實施，减少申請費用，延長簽證有效期。二是更大的部署新的簽證類型，