We are treating stakeholders as objects when we view them through static or arbitrary filters. Said
differently, this is the process of viewing people through a stereotype. Consider your own objectifying
thoughts (we all have them!) when you observe your internal reactions when you read the words
“sponsoring executive,” “outside project auditor,” and “corporate attorney.” Like most people, you will notice
a set of characteristics that you attribute to these titles. The attributions may be positive or negative,
accurate or inaccurate, but they are still filters through which your vision may bias you towards seeing them
as static objects.