Assume that the results
of your decision on a matter will be the subject of the lead article in the New York
Times the next day. Will the reaction of readers be positive or negative? Would
your parents, friends, and children be proud of your decision? Most criminals and
unethical actors assume imperfect information, and therefore they assume their
decisions and actions will never be revealed. When making decisions involving
ethical dilemmas, it is wise to assume perfect information markets.