Brand is the reputation and the perception formed by the whole experience people have of goods and services, which include the name and symbol that helps customers differentiate their products and services from their competitors. The word Brand Equity is the value of the brand itself.The customer will buy a product or service, the customer receives all of the value is greater than the cost that the customer will have to pay. The company have to look at wider issues of cost, as money, and also to compare our product with a competitor or replacement item. And customer will select the highest net value is obtained.However the customer is contentment depend on goods and services that are customer awareness compared to what customers expect.