A more promising mode of governance which represents a greater organisational
commitment on the part of corporations than the charitable donations approach, and enables
them to address a much broader range of activities than the in-house project approach, is the
collaborative form of CSR. Its use is often indicative of the fact that corporations are attempting
to take a strategic view of CSR, and it is becoming increasingly popular as corporations are
placed under greater pressure to deliver social outcomes. Crucially, it allows corporations and
third sector organisations to develop and implement jointly strategies for addressing social
problems, and gives both parties a measure of responsibility and control over their delivery.