Within the context of the global workplace, intercultural communication looks at how people communicate (verbally and non-verbally), manage, work together, approach deadlines, negotiate, meet, greet, build relationships and much more. Companies and individuals looking to do business within the global workplace often fail to address such areas before doing business abroad. This can and does lead to poor performance and lost deals. Greater understanding of intercultural differences, etiquette, protocol and communication as well as more informed planning will certainly lead to a much higher probability of achieving business goals.