Advertising has come a long way since print ads and broadcast spots were the only ways to promote products. We’ve seen social media channels implement massive paid ad platforms to monetize social commerce. Brands shouldn’t abandon traditional media altogether, but to reach iGens, creating a new approach is critical. According to the 2014 MMNPL survey, 68% of Gen Xers first learn about new products from TV commercials – which makes sense for a generation that didn’t grow up with social media. That number decreases to 44% for iGens. SA found in the “iGen Goes to School” study that college applicants don’t watch television ads; in fact, they felt commercials made schools seem desperate. The verdict? Understand the platforms where iGens get their information and be sure to test your campaign on these channels prior to launching.