Some analysts felt that Burger King may have cannibalized its existing sales by putting too much emphasis on value meals(where there will be one price for a mix of foods offering such as cheeseburger, fries and a glass of coke). in 2009, Burger King was sued by its franchisees over the firm's double-cheeseburger promotion, claiming that it was unfair for them to be required to sell these cheeseburger for only si when the cost $1.10.