The Internet is becoming an important resource for new ventures to gather information both formally and informally. The informal sources typically involve the use of Facebook, Twitter, or LinkedIn. Entrepreneurs can solicit feedback on many related company or product issues utilizing these social networks. More formal research methods such as the used of Web-based survey tools may involve some expense. SurveyMonkey and Zoomerang are the most popular of these Internet survey tools. The information box later in this chapter provides more information regarding the application and benefits of these Web survey tools.