Health and diet were factors that many consumers now took into account when doing their weekly shopping. The result was a significant increase in the sales of what were perceived to be “better” foods. Evermore consumers opted for semiskimmed milk over the full fat variety.
Meanwhile, even in northern Europe olive oil began to be used instead of butter or sunflower oil. Studies revealed numerous potential health benefits of such a change, including a reduction in levels of harmful blood cholesterol.