Another reason these controversies have arisen is because different
underlying philosophical assumptions lead to very
different perspectives on the subject. In very broad terms, one
key difference between psychology and sociology is the unit of
analysis. Psychology views creativity as the result of characteristics,
processes and properties of individuals. Social Psychology
has studied how the external environment affects the
individual’s motivation and creative performance. Sociology
views creativity more as a function of social structures and
processes. In the philosophy of social science, these different
perspectives are sometimes referred to as atomism and holism,
or methodological individualism and methodological holism
respectively (