3 Compare Bea, Haas (2004), page 50, compare Baum, Coenenberg, Günther (2004, page 13). Baum et al.
argue that a change from a seller market to a buyer market, an increase in structural changes in the market place,
a starting internationalisation and an increasing complexity in the 1960 caused to a focus on external analysis and
hence to the emergence of strategic planning. This is in line with Welge, Al-Laham (2003, page 9) who see strategic
planning as response to the dynamic changes in environment of the organisation.