Consumers can change their tastes very quickly. Canon depends on knowing which goods and services consumers want… … "Change In Tastes (Canon)" has a significant impact, so an analyst should put more weight into it. "Change In Tastes (Canon)" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statements will have a short-term negative impact on this entity, which subtracts from its value. This statement will lead to a decrease in profits.