How can you address and fulfil the consumers deepest needs and wants particularly if you are not in the pharma, cosmetics, or entertainment industry?
It involves the deepest understanding of what the consumer cares most about and what state of mind they are in. At the heart of an effective brand strategy philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive consumers, what instincts inform their actions and how they perform even though language so often camouflages real motivations.