Vermont Curry, it’s the most popular brand of curry roux in Japan . Vermont Curry was introduced in 1963 as a “sweet” or mild version of curry, suitable for kids to eat. It really achieved its purpose and then some, as it really helped “curry rice” to become one of the most popular kids’ foods in Japan, rather like hot dogs and pizza are for American kids. The popularity of Vermont Curry was really solidified in the 1970s, when singer Hideki Saijo became the face of the brand - a role he was to continue in for 12 years. Now available in three degrees of spiciness - amakuchi (Mild or Sweet), chuukara (Medium Hot) and karakuchi (Hot)