Ortega started off very small, but he had a vision, he had a goal, to create a better future for himself, and Zara. He had the determination and strength to move forward. He was clear about his purpose at all times, and has reached his goal today; in becoming one of the world's largest fashion companies.
Ortega led with values, he was a good example to many people. His story inspired many of us, which that includes me. He focused more on his company than his competitors, he supported and encouraged his team.
And this is why... Zara has out-shined other fashion companies, all thanks to the leadership approach of Ortega towards Zara.
Going back to our CTQ question, Business is less about management and more about leadership. To what extent is this statement true? Business is complex for anyone to have answers to it. Leadership is something that grows with sharing - the more you share it, the greater and more powerful you become. Leadership is as equally as important as management in business, they both play different but important roles. However, leadership is more emphasised as today without leadership, the company would not be able to progress.
To conclude, I personally think that the best moment of Ortega as a leader was the time where Zara expanded its business internationally and with this, he is able to provide fashion to men, women and children globally. Not to mention, transferring his leadership style to all his staff throughout the different store locations.