Price: The second element, price, is all about offering a product for an appealing price - one that still allows PepsiCo to make a tidy profit from the sale of their drinks. Place: The third element, place, is about distribution of soda drinks. Drinks may be sold in mass chain stores, such as Wal-Mart, and in an array of other retail stores, such as drug stores, grocery stores, and corner stores or bodegas. Distribution is the key to getting the product in front of consumers, so place is a very important part of the overall sales equation. Promotion: Promotion includes the marketing and advertising of a product. In the case of Pepsi, marketing is international and takes place in every form of mass media - including television ads, print ads, and online marketing.