Social, mobile, and local marketing have transformed the online marketing landscape.
The major trends and concepts include:
• The emphasis in online marketing has shifted from exposing consumers to messages
towards engaging them in conversations about your brand.
• Social marketing means all things social: listening, discussing, interacting,
empathizing, and engaging the consumer.
• Social marketing and advertising is not simply a “new ad channel,” but a collection
of technology-based tools for communicating with shoppers.
• In the past, businesses could tightly control their brand messaging and lead
consumers down a funnel of cues that ended in a purchase. This is no longer
the case. Instead, consumer purchase decisions are increasingly driven by the
conversations, choices, tastes, and opinions of the consumer’s social network.
• Social, mobile, and local marketing are the fastest growing forms of online marketing.
Social, mobile, and local marketing have transformed the online marketing landscape.The major trends and concepts include:• The emphasis in online marketing has shifted from exposing consumers to messagestowards engaging them in conversations about your brand.• Social marketing means all things social: listening, discussing, interacting,empathizing, and engaging the consumer.• Social marketing and advertising is not simply a “new ad channel,” but a collectionof technology-based tools for communicating with shoppers.• In the past, businesses could tightly control their brand messaging and leadconsumers down a funnel of cues that ended in a purchase. This is no longerthe case. Instead, consumer purchase decisions are increasingly driven by theconversations, choices, tastes, and opinions of the consumer’s social network.• Social, mobile, and local marketing are the fastest growing forms of online marketing.
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