Firstly, insurance company shall strengthen structural link
with customer. When customer purchases more products
form one company, it relies on the company much more and
possibility of customer loss is smaller, while higher loyalty
is maintained. Therefore, provision of material interest to
customer by insurance company may be accompanied by
broader, wider and deeper service to build structural link
with customer. Secondly, improve uniqueness and
irreplaceability of customer service. Perform unique service
of insurance company constantly, increase appropriate
capital investment at the right time, develop newer and more
practical service to attract customer and provide customer
with deep impression, thus to improve loyalty of customer.
Thirdly, increase switching cost. Generally, if customer
feels switching cost of replacing brand or corporate is too
high, or replacing brand or company will lose interest
formerly acquired by customer, or confront with new risk or
burden, such cases will improve customer loyalty. Fourthly,
try to achieve customer satisfaction. Under complete
satisfaction, the possibility of customer loyalty is
maximized, because reliability and loyalty from complete
satisfaction is the most valuable. Therefore, insurance
company shall try to achieve complete satisfaction of
customer.