Marketplaces where organizations purchase raw materials, natural resources and components of other products for their resale or for use in manufacturing another product. Business markets are generally made up of businesses which buy products and raw materials for their own operation.
DEFINITION OF 'MARKETING'
Identify the major factors that influence business buyer behavior.
List and define the steps in the business buying decision process.
Compare the institutional and government markets and explain how institutional and
government buyers make their buying decisions.