eQ Index, Commitment & Vulnerable shares
eQ Index: The overall performance of AIS Corporate call center decreased significantly comparing to last quarter (eQ score = 78).
Commitment & Vulnerable Share: The commitment and vulnerable share remain constant to the previous quarter, counted for 72% and 10% respectively.
The overall satisfaction for KA segments (eQ = 78 (-5)), and SME segments (eQ = 78 (-2)) have decreased in this quarter.
eQ Factor Index
Courtesy and enthusiasm of call center staff remains the best performing factor with score of 85. Meanwhile IVR is least performing factor with score of 69.
Courtesy and enthusiasm of call center staff and appropriateness of call duration decrease in performance, concerned by KA customers.
More importantly, KA segment has lower overall performance across all factors in this quarter.
Courtesy & enthusiasm of call center staffs and Knowledge & competency of call center staffs remain the strengths for AIS Corporate call center. Appropriateness of call duration is considered a high priority for improvement, while the IVR should be improved as well but with low priority.